My name is Vance Marriner. As a child in the 1970s, I watched too much TV and came to like the commercials more than the shows. My fate thus being sealed at an early age, I set upon a life journey involving communication degrees, jobs in advertising, direct marketing and media research and other disreputable pursuits. Now I am a researcher, a marketing educator and a middle-aged man with a lot of opinions. People also tell me that I’m a smart aleck. I mean to prove them right with this blog.